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Margie's Print Tip for April 15, 2013
This is Part One of a Tip for all you marketers who wonder how can you track your cross-media campaigns. Enjoy!
Were you forwarded this email? Get your own copy each Monday at www.printbuyersinternational.com. Margie Dana 
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Sometimes a Tweet (short-form content) is enough. Sometimes, you need an article (long-form content). I have wanted to do this Print Tip for a month but lacked the time to put it together. It's definitely an article, not a Tweet!
Tracking Your Print CampaignsPart One: XMPie®
Have you ever wondered how you could track a print campaign so that you could measure the response and gauge its effectiveness? I have. An innocent query from a marketer on this very topic had me post the question in my professional network, and two experts replied with information too good not to share.
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In This Issue |
This is a column to share with your marketers
New Data on Print Buyers - Special Discount for Tips Subscriber! Love this feedback I recently got: "It is certainly interesting to me to know what’s going on with other print "people" and see that much of the responses fell right in line with mine. I found the majority of the information in the summary to be very relevant, especially relating to the shift that will continue to occur between offset and digital. I found your summary to be thorough and helpful to know what is going on across the industry." Kim Pelletier, Affinion Group |
Margie's LATEST Book: Print Selling Made SimpleGREAT Book for Print Service Providers! 50 Nifty Sales and Marketing Tips Every Print Provider Should Know "My name is Josh Ferguson and I am new to the print world; about a year into the game. I recently read your "Print Selling Made Simple" and I found it extremely useful. I am not a person who looks for gimmicks or techniques; I am a person who truly cares about my customers and believes that I will get what I want as long as I help others get what they want/need. Your tips and insights are very simple and easy to understand, which is why I found them so useful. Thank you for taking the time to put your thoughts on paper. As a "newbie" this material will really help me as I strive to separate myself from the print sellers. My goal is to be thought of as a print "consultant" in the industry." Thanks, Josh! Purchasing details are available here. If you have questions, just drop me a line! |
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PBI Print Buyer GlossaryMiddletones:The tonal range between highlights and shadows of a photograph or reproduction. Our PBI Print Buyer Glossary is a great online resource!
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My Book Doesn't Break When I Drop It |
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Print Tip Archives The archives are public. Check them out! |
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Copyright © 2013 Print Buyers International. All Rights Reserved. Chestnut Hill, Massachusetts | 617-730-5951 info@printbuyersinternational.com |
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