Speaker & Session Schedule

Yes, content marketing is all the rage. Everyone’s a publisher today and the revenue streams that surround print are changing on a daily basis. But, there is hope. Joe Pulizzi, founder of the Content Marketing Institute, will discuss what’s going on in the content marketing industry and how print professionals can take a 360 degree view, positioning themselves not just print channel experts, but truly content experts in their field. Joe will also share how he is leveraging print as central to an integrated and online content strategy. This is a motivational and educational session that you can’t afford to miss. About Joe Pulizzi Joe Pulizzi is a leading author, speaker and strategist for content marketing. Joe is first and foremost a content marketing evangelist. He founded the Content Marketing Institute, which includes client-vendor matching site Junta42 as well as the premier international content marketing event Content Marketing World and Chief Content Officer magazine. Joe is also CEO of SocialTract, the leading blogging service for service professionals and co-author of the highly praised book Get Content Get Customers (McGraw-Hill), recognized as THE handbook for content marketing. Awarded “Custom Media Innovator of the Year” by American Business Media, Voted Who’s Who in Media Business by BtoB Magazine, Folio: 40, and recognized as the Most Influential Content Strategist via Lavacon, Joe travels around North America and Europe  talking to marketers and business owners about how they are indeed publishers, and what they need to do about it. Joe writes one of the most popular content marketing blogs in the world and is overly passionate about the color orange.

Sherlock Holmes, the famous & fictional “consulting detective,” is coming to PBI’s 6th Annual Print & Media Conference at Graph Expo. This brilliant detective known for his astute logical reasoning, his ability to take almost any disguise, and his use of forensic science skills to solve difficult cases, will share with attendees some of the clues he sees as reshaping the print buyer world. Sherlock (a.k.a. Steven Schnoll, the not so fictional, not so brilliant, but practical media consultant and analyst) will attempt to emulate Sherlock’s sage insightfulness. He will identify the clues and provide some insight and logic into solving the challenging issue of what the print buyer of the future will look like and do. We can all agree print is not disappearing tomorrow, but many new technologies have surfaced over the years that have impacted and changed the way organizations of all sizes are communicating with constituents. Just like Holmes, we will take out our magnifying glass, recount some of the historical clues and attempt to predict what may lie ahead. The narration here will be hard hitting and often disconcerting to the diehard print supporter, but we do think this session will stimulate and provoke many new thoughts and ideas. Attendees: Print buyers, graphic designers, marketing professionals What you will learn:

• Where we are now and what we should learn from the past
• Rebranding your position within the organization
• Technologies to learn like QR/TAG, Data analytics, Personalization beyond just name, role of cross-media
• The role of print as part of an integrated cross-media mix
• Who you need to be and what you need to learn to be viable

About Steven Schnoll Steven Schnoll, prominent business management thought leader, lecturer and writer, is the managing director in the consulting firm of SCHNOLL MEDIA CONSULTING. Steven has had notable experience in the past several years assisting non-profits and community-based financial institutions realize significant revenue improvements through the use of innovative data-driven marketing techniques. Simultaneously, through his constructive endeavors, he has implemented cost-effective processes to reduce costs. He is an ardent student of great companies and how they attain excellence in a rapidly changing media environment. Steven has had leadership and ownership interests spanning 40 years in five graphic communication organizations and one software company. He has built a reputation as a practical innovator for companies attempting to enter new markets or revitalizing existing markets. Some of Steven’s recent engagements include: Canon USA, Aflac, Printing Industries of America, Maine Credit Union League/Synergent, The Leukemia & Lymphoma Society, Real Sourcing Network, News America Marketing and United Healthcare Workers 1199. Schnoll has a BA degree from The George Washington University, an MBA from Rutgers University and has participated in the MIT Sloan School of Management Executive Leadership programs. He was inducted into the prestigious Ben Franklin Honor Society of the Printing Industries of America in 2008.

If you’re like many print customers, you know something about G7 – but you’re still not totally sure what it means for you and your print materials. How can you take advantage of this new technology without spending a fortune or becoming a geek? How can print buyers and creatives be reasonably sure that what they see on screen is what they will see in print, or at least as close as possible? At this session, you’ll hear it from the source. Not only did Don Hutcheson invent G7, but he’s also a passionate photographer with a background in fine art and design, so he actually speaks your language! About Don Hutcheson With over 40 years’ experience in photography, design, pre-press, printing and color science, Don Hutcheson has pioneered many techniques we now take for granted, like RGB workflows, soft proofing, extended-gamut printing and digital proofing. In 1995 he started the world’s first color management consultancy, HutchColor, LLC, to bring the concept of ICC color management to professional graphic users. Today he continues to train the world’s top printers, publishers, agencies, photographers and designers through private consulting and public conferences. In 2006 as chair of the IDEAlliance GRACoL committee Don used his own Proof-to-Press calibration method (now known as “G7®”) to produce the current GRACoL and SWOP data sets. Since then G7 has made standardized printing and proofing easier and more accessible to thousands of printers and print buyers world-wide. For more information, go to www.hutchcolor.com

There is no doubt that mobile is quickly becoming a very important channel in the marketing world. With 50% of the U.S. population expected to own a smartphone by the end of 2011, companies of all sizes now have new opportunities to reach the mobile audience. During this presentation, interlinkONE and Grow Socially’s CEO John Foley, Jr. will provide an overview of key technologies including SMS/Text, QR Codes, NFC, mobile website creation and management, mobile payments, and more. John will help attendees to leave with an understanding of:

• Which Mobile Technologies Can Play an Important Role in Your Business Today
• Best Practices for Integrating Mobile with Print and Other Channels
• Using Mobile for Lead Generation and Customer Support
• Case Studies and Inspiration for Mobile Marketing Efforts

About John Foley John Foley is the founder and CEO of interlinkONE, an integrated marketing software company. interlinkONE’s solutions enable print, mail, fulfillment, and marketing services providers to easily build, manage, execute, and measure marketing efforts across multiple channels – including print, email, web, social media, mobile, and more. John has worked tirelessly to help companies grow their business as the worlds of marketing and communications continue to change. He is a published author of the book, Business Transformation: A New Path to Profit for the Printing Industry, which provides strategies, plans, campaigns, and case studies to help printers offer integrated marketing solutions. Mr. Foley is also the founder of Grow Socially, an online marketing company including  Social Media.  They provide marketing consulting and delivery services.  Created in 2010, Grow Socially, Inc., helps companies with their online marketing efforts, with a focus on social media. These services include discussing and creating marketing plans, strategies, tactics, and goals that align with a company’s needs.

Spend 45 minutes with Mark Evans and learn the ins and outs of content management and how it applies to your organization. It’s going to be a fast-paced and hard-hitting look at where corporate marketing campaigns are headed. Mark has an extensive background in the print industry – so he can provide perspective few others can. Here’s a snapshot of the topics he’ll cover in this session:

• Effective content management
• Cross-media publishing
• Innovation vs. cost cutting
• The value of supplier partnerships
• Persuasion is not a commodity
• A real-world case study
• Driving change in a large corporation

About Mark Evans Mark Evans serves as the Director of Content Publishing and Technology Applications at United Stationers, a leading North American wholesale distributor of business products, with 2010 net sales of $4.8 billion. The company stocks over 250,000 items from over 1,500 manufacturers and distributes products and marketing services to over 30,000 reseller customers. United Stationers is the 7^th largest multichannel merchant in the US. In his role, Mark oversees teams in marketing, ideation and creative services, content management, and cross-media publishing. He has an extensive background in digital and electronic prepress, print production, interactive new media and production management. Mark has also served in IT management capacities. He has been a speaker at SAP Sapphire, The Digital Smart Factory, IPA, Web Offset and Seybold Seminars. He has authored two books on cross-media publishing and has written numerous articles.

Take this rare opportunity to sit among your production & creative peers and share ideas about building your career, sourcing work, acquiring new media skills, managing your boss, and staying on top of your game. Ask anything you want. Take advantage of the collective knowledge of this elite group. PBI’s Margie Dana will moderate this open discussion that’s always been popular at past events. Hearing what others are doing, face to face, will add to your knowledge base as print production professionals. About Margie Dana Margie Dana is a long-time print buyer who turned her passion for printing into a print consulting business. She writes her popular e-column, Margie’s Print Tips, to build bridges between the printing industry and its customers. For years, Margie’s been a sought-after speaker at industry events that target printers and/or print customers. Her inspiring, passionate, and interactive presentations leave audiences with insights on trends and practices they use to achieve business success. Founder of Print Buyers International and Boston Print Buyers, she produces annual print buyer conferences that harness the power of print and with the impact of digital media. In addition to authoring dozens of articles about the business of printing, Margie has published two books, including her latest, Print Buying Made Simple. She is a blogger for Piworld.com and the buyer columnist for Printing Impressions.

Case Study: “Ryder: Driving Success with Multi-channel Marketing” Attend this session to learn how Ryder System Inc. is driving marketing innovation and collaboration through the use of tried and true print communications along with the latest online marketing techniques for a truly multi-channel strategy that drives organic growth. Ryder is a FORTUNE® 500 provider of leading-edge transportation, logistics and supply chain management. Ryder’s flagship division, Fleet Management Solutions (FMS), provides leasing, rental and programmed maintenance of trucks, tractors and trailers to commercial customers. Sheryl Pattek, Vice President of Ryder FMS Marketing, will share strategies for developing value propositions, naming architecture, product innovation and sales force collaboration. Attendees will learn what it takes to move very fast in an established organization and a highly competitive market. Using integrated communications from print to electronic, Ryder can drive new customer acquisition and enhance retention with leadership messaging on alternative fuels, on-board technology, fuel efficiency, safety, and other issues impacting America’s fleets. Learn about the journey, and how to move very fast in an established organization and dynamic market. About Sheryl Pattek: Since joining Ryder as Vice President of Marketing for the Fleet Management Solutions (FMS) business segment in 2010, Sheryl Pattek has been instrumental in driving marketing strategy for all Ryder FMS products and services and leading marketing initiatives to support the FMS business strategy and drive overall growth. Ms. Pattek provides strategic vision, direction and leadership in all areas of marketing, including demand generation and brand awareness programs that drive revenue growth and marketing message strategies and communications that further penetrate Ryder key markets. She leads a team of marketing professionals focused on developing and driving demand for end-to-end fleet management solutions. Ms. Pattek has more than 20 years of experience directing and managing strategic marketing and corporate communications initiatives for start-up, Fortune 500, and Fortune 50 companies including Océ North America, a Canon Group company; Daleen Technology, Citrix Systems and Hewlett Packard (formerly Digital Equipment Corporation). In addition to her Ryder responsibilities, Ms. Pattek serves on the Board of Directors of the Beacon Council, Miami-Dade County’s official economic development partnership, charged with bringing new job-generating investments to the community while helping existing businesses grow.

This session will provide an overview of the current state of the U.S. printing industry, as well as the media, communication, and technology trends that are impacting those professionals that are buying and producing print. What does today’s media landscape look like—and what will be the forces driving us toward 2020? About Richard Romano Richard Romano, co-author of Disrupting the Future and a contributing editor to WhatTheyThink.com, has been involved in the graphic arts industry since before birth. In addition to writing features and special reports on media and communication trends and technology, he collaborates with the Economic and Research Center’s Dr. Joe Webb on regular economic and demographic reports. For eight years, Richard was Senior Analyst for The Industry Measure (formerly TrendWatch Graphic Arts), until its demise in March 2008. In addition to writing numerous reports, articles, and the popular weekly Fast Facts e-letter, he presented or co-presented the annual “Forecast Breakfast” at Graph Expo. Richard has also been a featured speaker at various graphic arts industry seminars and conventions, including the HOW Design Conference, Print, Macworld, Graphics of the Americas, IPEX, and more. He is the former executive editor of CrossMedia magazine, the former managing editor of Micro Publishing News and Digital Imaging magazines, and is the author or co-author of more than half a dozen books on computer graphics hardware and software. He lives in Saratoga Springs, NY.

This is the perfect session for those who want to understand color from monitor to press and beyond. Daniel Dejan will demonstrate how to go beyond 4-color process with touch-plates, ink substitution and stochastic using a comparative demonstration of the same image. As he addresses Color Management, Daniel will share tips for getting better color and managing the digital workflow. You’ll also learn about a variety of techniques including UV, special match inks and Extreme Silver (also known as MetalFX and Liquid Foil) to expand and augment the standard print gamut. A copy of “The Standard No. 2 – Managing Color” is provided. About Daniel Dejan Daniel Dejan is the North American ETC Print & Creative Manager for Sappi Fine Paper. An award-winning graphic designer, art/creative director, production manager and print buyer, Daniel is widely respected in the print communications industry as a graphic arts educator, author and consultant. As North American ETC Print & Creative Manager for Sappi Fine Paper, Mr. Dejan provides value-added marketing, sales and technical consultation as well as in-house and end-user training and education for the print, paper and creative communities. He is member of Sappi’s ETC Group: Education, Consulting and Training. Over the past 30 years, Mr. Dejan has written for various graphic arts publications. He served as technical consultant and a contributing writer for “The Designer’s Guide to Print Production.” Mr. Dejan is a Certified G7 Expert with a proficiency in Color and Color Management. He has shared his expertise, presenting keynote addresses, seminars and workshops for AIGA chapters, the Printing Industries of America, Canadian Printing Industries, IDEAlliance, the IPA, the Spectrum Conference (which he co-chaired in 2007), Print Production Clubs and Art Directors Club throughout the US and Canada, national and international print, design and marketing events, conferences and symposiums as well as in numerous presentations hosted by paper merchants, printers and corporations. All of this work keeps him on the road in excess of 200 days per year, much to the chagrin of his family and pets.

You might sense that “green” conversations have stopped taking place, but sustainability initiatives are actually on the rise. More corporations have named new Sustainability Directors in 2010/11 than ever before. Taking a proactive stance on sustainability in relation to printing and paper partners can make you a hero in your company. Learn the simple steps to guide your supply chain partners into sustainable business practices and provide leadership within your company and the graphic communications industry. Discover how sustainability certifications can eliminate the need for the print-buying community to develop proprietary “green” standards, checklists and scorecards. Understand how your print service providers can achieve ROI by implementing a sustainability plan. Individual champions (like you) that embrace best practices geared toward achieving sustainability goals will be recognized for their passion and foresight. About Martine Padilla Currently, Martine is the President of Sophizio, Printing Strategists. She’s also the Authorized Print Director of Toyota Graphics & Print Purchasing as well as the Print Director for Callahan Creek, a marketing agency for specialty brands. Over the past five years, Martine created the Graphics and Print Purchasing department at Toyota Motor Sales, USA, in Torrance, CA, which she continues to manage today. When analyzing the print procurement practices that TMS originally had in place, Martine discovered there was a dramatic cost-reduction potential. She was able to design the right solution, which has enabled TMS to realize multi-million dollar print-related savings while increasing sustainability awareness and preferences. During this time Martine also recognized the need for the printing industry to develop measureable criteria for defining a ‘green printer,’ so she became involved as an original stakeholder of the Sustainable Green Printing Partnership (SGP), where she currently serves on the Board of Directors. Martine’s commitment to the printing industry began when she was a graphic designer, before she evolved to a position as a printing company’s VP of sales and operations and then a corporate print director. She’s now sharing her print procurement strategies as a consultant for Fortune 500 companies. She attended midwest universities and has received G7 Master Printer Certification. Martine resides in the Kansas City area. About Mary Ann Fong Mary Ann is the Assistant Director of Temple University Creative Services in Philadelphia, PA. With more than 25 years of experience in the printing industry, Mary Ann has filled various roles from customer service to production management to print sales. The first portion of her career was spent in-house at prepress and print providers, while in the last 15 years her focus has shifted to evaluating and purchasing print solutions for business-to-business, corporate and academic clients. In her current role as assistant director/production manager of Creative Services at Temple University, Mary Ann draws upon her experience on both sides of the desk to establish innovative best-practices with print suppliers, and doggedly pursues avenues for cost efficiency to produce award-winning printed projects. Mary Ann spearheads sustainable print initiatives at Temple, and encourages industry peers to adopt responsible print production practices within their own organizations. She serves on the Board of Directors of the Sustainable Green Printing Partnership (SGP), and has spoken on their behalf at the NEHS Conference, Print Oasis and Dscoop.

The second day of the Conference kicks off with a discussion of Quick Response (QR) codes, including a look at the different brands (MicroTag, BeeTagg, ScanLife EX Code QR, EasyTag) and how they work, plus some of Daniel Dejan’s insights into different applications and their growing importance to integrated marketing through print. Part of this presentation also covers a quick look at the amazing new field of Augmented Reality (AR) and how print-based AR codes are currently being used in relation to a variety of businesses such as tourism, sales, marketing and retail. Are these emerging technologies just a fad? How long will these trends last – if that is all they are? What technology lies ahead? We will discuss how to generate your own QR codes, how to apply marketing metrics to QR-based campaigns, and how to integrate them into current marketing strategies. About Daniel Dejan Daniel Dejan is the North American ETC Print & Creative Manager for Sappi Fine Paper. An award-winning graphic designer, art/creative director, production manager and print buyer, Daniel is widely respected in the print communications industry as a graphic arts educator, author and consultant. As North American ETC Print & Creative Manager for Sappi Fine Paper, Mr. Dejan provides value-added marketing, sales and technical consultation as well as in-house and end-user training and education for the print, paper and creative communities. He is member of Sappi’s ETC Group: Education, Consulting and Training. Over the past 30 years, Mr. Dejan has written for various graphic arts publications. He served as technical consultant and a contributing writer for “The Designer’s Guide to Print Production.” Mr. Dejan is a Certified G7 Expert with a proficiency in Color and Color Management. He has shared his expertise, presenting keynote addresses, seminars and workshops for AIGA chapters, the Printing Industries of America, Canadian Printing Industries, IDEAlliance, the IPA, the Spectrum Conference (which he co-chaired in 2007), Print Production Clubs and Art Directors Club throughout the US and Canada, national and international print, design and marketing events, conferences and symposiums as well as in numerous presentations hosted by paper merchants, printers and corporations. All of this work keeps him on the road in excess of 200 days per year, much to the chagrin of his family and pets.

Take this rare opportunity to sit among your production & creative peers and share ideas about building your career, sourcing work, acquiring new media skills, managing your boss, and staying on top of your game. Ask anything you want. Take advantage of the collective knowledge of this elite group. PBI’s Margie Dana will moderate this open discussion that’s always been popular at past events. Hearing what others are doing, face to face, will add to your knowledge base as print production professionals. About Margie Dana Margie Dana is a long-time print buyer who turned her passion for printing into a print consulting business. She writes her popular e-column, Margie’s Print Tips, to build bridges between the printing industry and its customers. For years, Margie’s been a sought-after speaker at industry events that target printers and/or print customers. Her inspiring, passionate, and interactive presentations leave audiences with insights on trends and practices they use to achieve business success. Founder of Print Buyers International and Boston Print Buyers, she produces annual print buyer conferences that harness the power of print and with the impact of digital media. In addition to authoring dozens of articles about the business of printing, Margie has published two books, including her latest, Print Buying Made Simple. She is a blogger for Piworld.com and the buyer columnist for Printing Impressions

Panel discussion facilitated by Samantha Jones, Lindenmeyr Munroe Navigating the world of paper is difficult for print buyers, especially when the paper can not only have an impact on the quality of the work but the effectiveness of your message. And now with the increasing amount of certified substrates available for leading digital press engines, it’s not just about print on paper anymore. There are even more options to create impact. This panel will discuss why substrate availability is important in your media mix today, outline the key factors driving your substrate selection, identify some examples of substrate application and suggest critical discussions to have with your printer before starting the project. It’s not just about the print on paper—it’s about the results. About Samantha Jones Samantha Jones currently serves as the Director of Business Development for Lindenmeyr Munroe, leading their digital marketplace strategy. Most recently, Samantha served as the fifth-generation owner and president of Hudson Valley Paper Company. She sold the business to Lindenmeyr Munroe in February of 2011, an acquisition that helped expand the company’s footprint to Upstate New York. Prior to Hudson Valley Paper, Samantha spent her career in the high tech industry, working in early stage startups and as a marketing executive at IBM. She earned her BA from Williams College and an MBA from the University of North Carolina at Chapel Hill.

Print buyers and production specialists are more laden with new technologies and responsibilities and harder pressed to keep skills updated than ever before. Through attrition, layoffs, reallocation of human resources and smart sizing, we procurers and managers of print projects have fuller plates than a senior citizen at a cruise ship’s buffet. We dream, yea, even strive to be lifelong learners and keep our skills updated so no gaps exist in our knowledge. But doing more with less has consumed our days, and new print technology has widened our gaps. In this session we will identify the pitfalls for knowledge gaps and how we must and can remain educated and vital in the dynamic art and science of the print industry we love. Being an expert Print Buyer doesn’t mean merely keeping up with trends and technology; it means harnessing and challenging them. Speakers Melissa Clemente of Draftfcb and Jeff Dickerson of State Farm Insurance will discuss what’s at the core of print buyers’ careers in 2011, including: • the changing role of print in the media mix • the speed at which new technology is affecting print and print buying • the widening knowledge gaps in our craft and industry • ensuring the power of print remains robust and dynamic • preparing for the next 10 years About Melissa Clemente Melissa has over 25 years’ experience in advertising and print production. She has held leadership positions in many Chicago advertising agencies, including Leo Burnett and Foote, Cone & Belding, and she has worked on some of the world’s most recognized brands. Her love of both art and science informs her career and drives her ongoing quest for both aesthetic exactitude and manufacturing excellence. She has produced award-winning creative across the full spectrum of print media and has a passion for innovation that she expects her colleagues and supplier partners to share. Jeff Dickerson Jeff Dickerson is responsible for a corporate team that buys millions of dollars of commercial print and media replication a year. His group handles more than 2,500 unique warehoused items annually as well as hundreds of direct shipped items, and oversees the print and media production of a wide variety of materials including sales and marketing collateral, DVDs, variable print, kits and mailings, and more. A consultant to State Farm’s internal creative group for print and paper specifications, Jeff led the development effort for, and is the gatekeeper of, quality standards for the company’s collateral materials. His team supports printing for several internal departments including agency sales and training, claims communications, human resources, training, bank, mutual funds, marketing and systems. Building on 12 years of experience as State Farm’s print buyer and 10 years of work in print production, management and sales, Jeff is a Certified Purchasing Manager and has earned the Chartered Financial Consultant designation

Digital printing is usurping much of the offset litho work. Flexo and gravure and screen are still around – but challenged by other processes. From targeted direct mail to books on demand to versioned brochures, print and media professionals are finding new ways to communicate marketing messages, thanks to amazing new technology. Let Professor Frank Romano guide you through the new world of printing. About Frank Romano Few people in print buying and printing don’t know Frank Romano. The foremost printing and publishing industry expert with a career that spans 50 years, he’s perhaps best known as the editor of the International Paper Pocket Pal or from the hundreds of articles he’s written for publications in North America, Europe, the Middle East, Asia, and Australia. Founder of eight publications and author of over 45 books, including the 10,000-term Encyclopedia of Graphic Communications (with Richard Romano), the standard reference in the field, Frank is a world-renowned authority on digital printing. He has served as publisher or editor for TypeWorld/Electronic Publishing, Computer Artist, Color Publishing, The Typographer, EP&P, and both the NCPA and PrintRIT Journals, and his books on QuarkXPress, Adobe InDesign, and PDF workflow were among the first in their fields. Frank lectures extensively and he has addressed virtually every club, association, group, and professional organization at one time or another. His mastery of the subject, not to mention his personal charm and warmth, have made him one of the industry’s most popular keynote speakers. He has consulted for major corporations, publishers, government, and other users of digital printing and publishing technology. He wrote the first report on on-demand digital printing in 1980 and ran the first conference on the subject in 1985. He has been quoted in the New York Times, Wall Street Journal, Times of London, USA Today, Business Week, Forbes, and many other newspapers and publications, as well as on TV and radio. He has partnered with InfoTrends on strategic information for the printing industry. He continues to teach courses at RIT and other universities and works with students on unique research projects.

About Steven Schnoll Steven Schnoll, prominent business management thought leader, lecturer and writer, is the managing director in the consulting firm of SCHNOLL MEDIA CONSULTING. Steven has had notable experience in the past several years assisting non-profits and community-based financial institutions realize significant revenue improvements through the use of innovative data-driven marketing techniques. Simultaneously, through his constructive endeavors, he has implemented cost-effective processes to reduce costs. He is an ardent student of great companies and how they attain excellence in a rapidly changing media environment. Steven has had leadership and ownership interests spanning 40 years in five graphic communication organizations and one software company. He has built a reputation as a practical innovator for companies attempting to enter new markets or revitalizing existing markets. Some of Steven’s recent engagements include: Canon USA, Aflac, Printing Industries of America, Maine Credit Union League/Synergent, The Leukemia & Lymphoma Society, Real Sourcing Network, News America Marketing and United Healthcare Workers 1199. Schnoll has a BA degree from The George Washington University, an MBA from Rutgers University and has participated in the MIT Sloan School of Management Executive Leadership programs. He was inducted into the prestigious Ben Franklin Honor Society of the Printing Industries of America in 2008.