PBI Print & Media Boston
April 11th, 2012
Breakfast Keynote
Quick Response Codes & Augmented Reality Codes
Daniel Dejan,
Sappi Fine Paper
Daniel Dejan will lead an exciting discussion of Quick Response (QR) codes, including the different brands (MicroTag, BeeTagg, ScanLife EX Code QR, EasyTag), how they work, different applications and their growing importance as the “print to on-line” facilitator in Integrated Marketing. Nearly two decades old, yet relatively new to North America, QR codes have had an amazing acceptance and growth due to the advent of smart phones with new technological developments being implemented constantly.
Daniel will than give you an intriguing look at the amazing new emerging field of Augmented Reality (AR) and how print-based AR codes are being used currently in relation to in a variety of businesses, tourism, sales, marketing and retail. Through the use of educational and entertaining captured videos, you’ll see Augmented Reality in its many applications as well as get a real taste of where this technology is going.
Are these just a fad? How long will these trends last, if that is really all they are? What technology lies ahead? We will discuss how to generate your own QR codes, how to apply marketing metrics to QR-based campaigns and how to integrate them into current marketing strategies.
Daniel’s Bio
Session 2
How to Interpret a Printer’s Equipment List – and Why You NEED This Skill
Mariah Hunt and Jason Benagh’s Presentation PBI Boston 2012
Mariah Hunt of Digitas and Jason Benagh of DG3 Managed Services are two elite print buying professionals – from different industries. Together, they will share their own secrets of decoding typical printing equipment lists that are on printers’ web sites. Find out why today’s senior-level print buyers rely on these lists as step #1 in pre-qualifying potential print providers. What does an equipment list tell you? What should you look for? Why does it even matter to buyers? You’ll be surprised.
Mariah Hunt, Sr. Production Manager,
Digitas
Mariah’s Bio
Jason Benagh, Manager of Client Services,
DG3 Managed Services
Jason’s Bio
Session 3
Brainstorming Session
Take this rare opportunity to sit among your peers and share ideas about building your career, sourcing work, acquiring new skills, managing your boss, and staying on top of your game. Ask your peers — as well as representatives from our sponsors — anything you want. Take advantage of the collective knowledge of this elite group.
PBI’s Margie Dana will moderate this open discussion that’s always been popular at PBI events. Hearing what others are doing will add to your knowledge base as print production professionals. You’ll also get to share your best resources (and hear Margie’s) in the “Swap” part of this session.
Margie’s Bio
Afternoon Keynote
THE MEDIAVORE’S DILEMMA: MAKING SUSTAINABLE MEDIA SUPPLY CHAIN CHOICES
Don Carli, President,
Nima Hunter, Inc., and Senior Research Fellow with nonprofit Institute for Sustainable Communication (ISC)
Can advertisers and purchasing professionals afford to ignore the environmental and social risks, costs and opportunities associated with their media supply chain choices?
Just as we must increasingly give thought to how we grow, process and distribute
the food that feeds our families, we must also step up our efforts to identify, quantify and disclose the flows of energy, materials and waste associated with the print and digital media products that businesses and governments employ to inform and entertain society. Uninformed media supply chain choices carry brand and regulatory risks for advertisers and media companies. Uninformed consumer media choices also carry risks that may constrain or curtail our abilities to communicate and result in unintended consequences for an increasingly interconnected world.
This thought-provoking keynote will explore the importance of environmental lifecycle thinking and discuss how responsible media supply chain decisions can increase the possibilities for vibrant economies, sustainable ecologies and improved quality of life today and for generations to come.
Don’s Bio
Session 5
Innovations in Digital & Variable Data Printing
Cheryl Kahanec, EVP,
EarthDigital
During this session, Cheryl Kahanec will share her experience in the digital printing world. She will provide a quick glimpse at the past, present and future of the manufacturing evolution. Technology changes have had significant impact on the print products available, and Cheryl will speak about what these innovations mean to you as a print buyer. She will discuss when it makes sense to incorporate variable data printing into your campaign and if it might make sense to utilize an offset-digital hybrid model to keep costs in line.
Non-print communications are also having a significant impact on print buying. Integrated marketing campaigns are growing in popularity, and the print buyer’s role in their execution is an integral component to their success.
This session will end with a look at the future and what may or may not be available to the marketplace. The print industry’s Drupa 2012 is only months away, and Cheryl will share her personal predictions and her wish list of what changes are coming – plus how they will affect you.
Cheryl’s Bio
Session 6
How to Source Printing in 2012: Best Practices!
Three savvy and experienced print buying professionals share their philosophies and strategies for the best approaches to sourcing print in 2012. Come learn from the pros how to effectively find the right service providers.
Blair Weidig, SVP Operations,
LehmanMillet
Blair’s Bio
Maria Cipicchio, Assistant Director of Marketing Operations
Dana Farber Cancer Institute
Maria’s Bio
Tom Pixton, Communications Advisor
MIT
Tom’s Bio

