When Business As Usual Isn’t
How do you conduct business the day after a terrorist bombing in your hometown, not 6 miles away from where you live, on Patriots’ Day, a state holiday, during the iconic Boston Marathon? For me, the answer is…at about half my normal speed. Thankfully, no one near and dear to me was affected by this [...]
Continue Reading →When Paper Makes It or Breaks It
I love the Boston Globe. I love it in print. We have been subscribers for decades, and although it’s lost quite a bit of weight and may be sold at any minute, I’m sticking with it till the bitter end, should it come. The Sunday Globe is a treat – as is the Sunday New [...]
Continue Reading →5 Easy-Peasy Ways to Market Your Small Business
If you don’t have your own marketing guru, there are lots of easy ways to market your business – and you don’t have to spend a cold hard nickel. Here are just 5: Add your URL to your email’s digital signature. Then everyone you email can click onto your site, easy as pie. Reuse good [...]
Continue Reading →A Modern Old Curiosity Shop
God bless the New York Times. I just love their Sunday edition, and in the Men’s Fashion magazine that came with this week’s paper, there’s a charming article about a bookseller in Toronto. Stephen Fowler owns the Monkey’s Paw bookshop in a tiny row of buildings on a commercial strip a few miles from downtown [...]
Continue Reading →Too Busy to Bother with LinkedIn?
Too Busy to Bother with LinkedIn? When did this happen? If I go to look up someone I know on LinkedIn, and they’re either not there at all or, in a way, worse, their profile is rail thin, I am suspicious. Just today when I was on the site, LinkedIn “recommended” I connect with other, [...]
Continue Reading →20 Public Speaking Tips!
Over the past 15 years, I’ve spoken to groups large and small, here and abroad, in sessions ranging from 30 minutes to 4 hours. Usually I speak about printing and/or print buying, although recently I spoke about using social media to grow your business – and how content builds communities (my favorite!). With that in [...]
Continue Reading →Multimedia’s Where It’s At
Multimedia’s Where It’s At Yesterday’s article in the Boston Globe read my mind – if such a thing is possible. “The resume, rethought” shared the recent success of a young professional whose multimedia resume included a QR code. The code brought you to a website, where you could see a video he’d shot for an [...]
Continue Reading →13 REASONS TO ATTEND PBI PRINT & MEDIA CONFERENCE!
Where would we be without our Print & Media sponsors? I’ll tell you: nowhere. PBI Print & Media sponsors are service providers in the industry. They care about educating professional print customers. They have a wide range of capabilities that they’re excited about - and our lucky attendees will learn first-hand what they are and [...]
Continue Reading →How to Convince Your Boss to Let You Come to PBI’s Print & Media Conference
How to Convince Your Boss to Let You Come to PBI’s Print & Media Conference If you’re a print buyer, marketer or designer who wants to stay ahead of the curve, you don’t want to miss our 7th annual Print & Media Conference at GRAPH EXPO in Chicago on October 8-10th! As usual this event [...]
Continue Reading →Top 10 Reasons to Attend PBI BOSTON
Top 10 Reasons to Attend PBI BOSTON You know you need the education & professional networking we’re offering at PBI BOSTON on April 11th – but does your boss understand where the value is? Check out these Top 10 Reasons to Attend. I think they’ll help you state your case. 1. You’ll learn the Best [...]
Continue Reading →Guess Who’s Coming to Boston?
Guess Who’s Coming to Boston? It’s pretty amazing. The professionals signing up for our PBI BOSTON on April 11th represent so many industries – colleges and universities, health care, software, medical imaging equipment, creative agencies, financial services, retail, insurance – even America’s leading brewer of handcrafted beers! Oh, the things I do for print buyers. [...]
Continue Reading →You’d be nuts to miss PBI Boston!
Calling all print buyers, designers and marketers within the sound of my voice: do yourself a favor and come learn from the industry’s FINEST on April 11th. No kidding: the 3 main speakers we’ve booked for April 11th’s PBI BOSTON are among the best-respected experts in their fields~ Daniel Dejan has always garnered the highest [...]
Continue Reading →Your car can now Tweet. God help us all.
I couldn’t make this up: automakers are adding social media capabilities to new cars. Right there on the front page of today’s WSJ Marketplace section was an article that sent a crude, 3-letter cyber code to my lips (and it wasn’t “LOL”). Yes, folks, there are cars with 17-inch dashboard screens, cars that can check [...]
Continue Reading →Pantone® Color Forecasts Make Mouths Water
Every year, Pantone announces Fall colors they think will be hot-hot-hot, based on polls of designers as well as orders they’ve received for certain color swatches. This year’s colors were revealed recently in a WSJ piece. Each color was described by Leatrice Eiseman, Executive Director of the Pantone Color Institute and a well-known color expert. [...]
Continue Reading →I Got 3 Rock Stars to Speak at PBI Boston!
A large part of what attracts attendees to any conference is who’s speaking. Duh. I know that it’s one of the first things I look at when considering whether or not to attend an event myself. So it’s with incredible pride that I share with you why our April 11th PBI Boston show ROCKS. In [...]
Continue Reading →PBI Print & Media Boston Open for Business!
The program’s built, site pages are live, sponsors are signing up, and we’re tickled pink. On April 11th we’re hosting PBI Print & Media Boston, a full-day conference for print customers, designers and marketers who work with print & digital media. We haven’t had a show in New England since 2010 and, like The Terminator, [...]
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