A First-Time PBI Offering by the One and Only Daniel Dejan
Daniel Dejan is the North American ETC Print & Creative Manager for Sappi Fine Paper. An award-winning graphic designer, art/creative director, production manager and print buyer, Daniel is widely respected in the print communications industry as a graphic arts educator, author and consultant.
In his role at Sappi, Mr. Dejan provides value-added marketing, sales and technical consultation as well as in-house and end-user training and education for the print, paper and creative communities. He is member of Sappi’s ETC Group: Education, Consulting and Training. Over the past 30 years, Mr. Dejan has written for various graphic arts publications. He served as technical consultant and a contributing writer for “The Designer’s Guide to Print Production.”
Mr. Dejan is a Certified G7 Expert with a proficiency in Color and Color Management. He has shared his expertise, presenting keynote addresses, seminars and workshops for AIGA chapters, the Printing Industries of America, Canadian Printing Industries, IDEAlliance, the IPA, the Spectrum Conference (which he co-chaired in 2007), Print Production Clubs and Art Directors Club throughout the US and Canada, national and international print, design and marketing events, conferences and symposiums as well as in numerous presentations hosted by paper merchants, printers and corporations.
All of this work keeps him on the road in excess of 200 days per year, much to the chagrin of his family and pets.
Optimizing Your Color Management Workflow (3 hours: 9 am till noon)
This half-day “master class” is an intermediate/advanced workshop. It is ideal for graphic designers, brand managers, those involved in print production and print and asset purchasing as well as anyone who needs to accurately identify, measure and quantify and articulate color in addition to aspiring an optimized color workflow.
This session focuses on a step-by-step review and discussion on optimizing your workflow by addressing critical areas where most of the print challenges are generated. From image capture, ensuring images have the correct profiles for you and your printers’ working space – whether shot or downloaded, managing critical colors throughout the process, the tools most needed for proper color viewing, quantification and articulation of accurate color values, through to rendering intents and releasing files to printers to get as close to color expectations with minimal quality or time loss and unexpected fees.
Some of the topics discussed will be:
- Color Theory: the RGB to CMYK conversion and its impact on printed color
- Why WYSIWYG is not always true
- Why some of the legacy color systems do not accurately convey color from gamut to gamut and how to overcome the limitations
- Managing critical colors: product replication, corporate identity, branding
- Working with photographers regarding image capture requirements and retouching, profiles and archiving for repurposing
- What measuring instruments every studio, agency or in-house production department should have to have an optimized color workflow
- The importance of a fully calibrated workflow and how to achieve it
- Anticipating paper’s impact on color
- How illuminates will impact how colors are perceived, optimal viewing and measuring lighting conditions
- SWOP, GRACoL, G7: industry guidelines that streamline and optimize the workflow, increase predictable results and offer targets throughout the supply chain, nationally as well as internationally
- Challenges most often encountered in color management and how to address color management issues
Attendees will receive a copy of Sappi’s Standard #2: Color Management and Calibration as well as a copy of the seminar for note-taking purposes.
This special workshop runs from 9 am till noon on Monday, October 8th. You may register for it along with our 2-day Conference, or if you only have one day to spare, you may register just for the Workshop. We’re flexible: we even offer you one Conference day as an option!