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View from 30,000 feet: Key Trends & Sourcing Practices
We recently conducted a print buyer survey and collected data from 162 print buyers. I added my own insights to the information shared by these professionals, and the result is some pretty fascinating market research.
For a look at the 20 questions I asked in this survey, click here. You can also check out the final report’s Table of Contents. To learn more about the information included in our research and purchase your copy of this 40-page report, please click here.
“Margie Dana” and “print buyers” — they are synonymous. Her latest research report offers insight into the changing landscape of print and the people who manage print. The report combines both meaningful data and pertinent comments about the data.”
- Frank Romano
RIT Professor Emeritus
“If you are trying to understand today’s print buyer, Margie Dana’s newest publication, “View From 30,000 Feet – Key Trends and Sourcing Practices,” is a must read! In addition to sharing a wealth of survey data, Margie adds her own expert analysis, drawing on years of experience as a print buyer, writer, blogger, speaker, and founder of Print Buyers International.
There is no doubt that our industry continues to be challenged by enormous change – so too is our customers’ world. Margie’s “View From 30,000 Feet” will provide you with an unprecedented glimpse into this world along with concrete, actionable information that you can utilize in your sales and marketing efforts.”
- Timothy Freeman
Printing Industries Alliance